Kristine Huffman – Brand Experience Director

Kristine Huffman

Brand Experience Director, Travaasa® Experiential Resorts

As the Brand Experience Director for Travaasa® Experiential Resorts, Kristine Huffman is responsible for delivering robust experiential programming tailored to each property’s local flavor and rich culture to guests, while aligning with the brand’s five pillars: culinary, adventure, culture, fitness and wellness.

The extensive and diverse programming she oversees ranges from culinary demonstrations, equestrian experiences, nature hikes, fitness courses and holistic spa offerings, to a wide assortment of destination-specific cultural pursuits. With each new programming addition, Kristine strives to incorporate an opportunity to educate and inspire guests by adding authentic elements from each destination into all experiences.

Prior to her role with Travaasa® Experiential Resorts, Huffman founded The Peak Performance Practice, which provided consulting, coaching and counseling to hospitality and care organizations such as Miraval Resorts and Maine General Health Systems.  She also served as Executive Director of Health and Healing at Canyon Ranch Resort. During her tenure there, Huffman helped develop the wellness program at Canyon Ranch: Lenox.  Her extensive expertise in hospitality consulting ranges from wellness-based spa developments to sales training and operational growth of facilities.

Huffman holds a Masters of Social Work from the State University of New York and a B.S. from Western Michigan University. A sampling of her professional accreditations and associations include: License for Independent Social Work, Certified Hypnotherapist and member of the International Spa Association.