Introducing a New Brand of Hotels: Travaasa® Experiential Resorts

DENVER — (March 3, 2011) – Green Tea LLC. today introduced Travaasa® Experiential Resorts, a new collection of destination hotels and spas. The innovative hospitality brand combines an extensive selection of customizable programming with spectacular natural locations. The first Travaasa® Experiential Resort, Travaasa® Austin, will open April 14, 2011. The second property, formerly known as Hotel Hāna-Maui, is slated to open as Travaasa® Hāna, Maui in June 2011. The collection will be adding additional properties in desirable ocean, desert, rainforest and mountain locales that feature signature rich cultural heritage.

Each property in the Travaasa® Experiential Resorts collection delivers locally infused, robust programming within five core pillars: adventure, culinary, culture, fitness and spa. Guests of Travaasa® Experiential Resorts choose their own schedule, with varying skill and fitness difficulty levels available. The pricing model includes all activities, daily spa services, gourmet meals, snacks, and accommodations. Rates start at $595 per person, per night based on double occupancy including taxes and service charges.

Travaasa® Experiential Resorts’ portfolio consists of spacious campus-style hotel properties, each with less than 100 rooms, which blend harmoniously with natural surroundings and incorporate local flavor into all features of the property. Travaasa® Experiential Resorts’ current properties were acquired by Green Tea LLC., in 2010 for undisclosed sums.

Debuting on April 14, 2011, Travaasa® Austin is located on 210 acres of the Balcones Canyonlands Preserve overlooking beautiful Lake Travis in Texas Hill Country, only 30 minutes from downtown Austin.  The property infuses Austin’s strong musical background and Western roots throughout its selection of activities and comfortable décor to create an experience that reflects the culture of the region. Programming ranges from equine experiences at the on-site stables, cowboy poetry and storytelling at the fire pit and an outdoor challenge course to fitness classes, yoga sessions, and spa treatments. Texas-fusion cuisine, such as the chef’s signature Chocolate Pepper Cake, immerses guests in local tastes while cooking demonstrations and skills courses allow visitors to take a little bit of Austin home with them.

Travaasa® Hāna, Maui is located along the shoreline on 69 acres of Maui’s lush eastern coast. The 70 spacious rooms include sprawling sea-ranch cottages and bungalow-style garden suites, offering dramatic ocean and mountain views, many featuring private lanai hot tubs. Whether participating in the hotel’s calming health and wellness classes, enjoying cultural programming such as traditional lei making, surfing Maui’s legendary waves or hiking through lush tropical forests, Travaasa® Hāna, Maui’s upscale amenities and tranquil location make for countless memorable experiences for guests. Travaasa® Hāna, Maui will open in June 2011.

“With both Travaasa® Austin and Travaasa® Hāna, Maui, we saw an opportunity to take two solid properties, located in two beautiful destinations and transform them into a new breed of destination hotels,” said Chris Manning, principal of Travaasa® Experiential Resorts.  “We wanted to create an escape, not for people who are looking to be ‘fixed’ but a place for people who are looking to enrich their lives or try something new.”

For more information on Travaasa® Experiential Resorts, visit www.travaasa.com or call 855.TO.TRAVAASA (855.868.7282)

Green Tea LLC. is a subsidiary hotel acquisition, development and management company owned by Amstar, a leading real estate investment manager with more than $1.5 billion in assets.

MEDIA CONTACT:
Ashley Cothran
Turner PR on Behalf of Travaasa® Experiential Resorts
303-333-1402
ashley.cothran@turnerpr.com

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