StyleCaster + Travaasa® Austin Hosts Exclusive Event “Hit The Lights” During Music Week of SXSW

AUSTIN and NEW YORK — (March 3, 2011) – StyleCaster, the media company that brings style to the people and innovative opportunities to the brands that want to reach them, has partnered with Travaasa® Experiential Resorts, a new collection of destination hotels to offer an exclusive influencer experience that will provide a special preview of this new premiere hotel. The event, Hit The Lights will take place during Music Week of SXSW in Austin, TX, March 17-20, and features exclusive accommodations and packages at Travaasa® Austin. The highlight of the weekend celebration will be the outdoor concert, party and Texas-style BBQ on March 19 featuring some of the most celebrated names in indie music.

Downtown Austin may be sold out but an exclusive experience is still available through StyleCaster and Travaasa® Austin. The VIP Packages include locally-sourced organic meals, choice of spa service, yoga classes, ropes course, and complimentary internet access. The hotel will provide free shuttles will run between downtown Austin and the Travaasa Austin hotel on Friday and Saturday to provide easy transportation for hotel guests and concert attendees.

The line-up for this epic outdoor party includes headliners Dan Deacon, Pains of Being Pure at Heart as well as Heavy Hawaii, Diamond Rings, Dirty Beaches, Writer and Manhattan Murder Mystery. Sponsored by Wonderful Pistachios and Siggi’s concert-goers will be treated to a one of a kind outdoor music experience.

Travaasa® Austin is located on 210 acres of the Balcones Canyonlands Preserve overlooking beautiful Lake Travis in Texas Hill Country. The property infuses Austin’s outstanding musical background and Western roots throughout its selection of activities and décor to create an experience that reflects the culture of the region.

StyleCaster and Travaasa® Austin are offering all-inclusive packages at a tremendous value with single king bedrooms at $1,199 for one guest and double queen bed rooms at $1,299 for one guest. An all-inclusive package for additional guests may be added to each room for $499/person. To book accommodations at Hit The Lights, please call (855) 868.7282 or visit www.stylecaster.com/sxsw/vip.

About Travaasa® Experiential Resorts is a collection of destination hotels, uniting a variety of customizable experiences with spectacular natural locations. Extensive, diverse programming ranges from culinary demonstrations, equestrian experiences, nature hikes, fitness courses and holistic spa offerings, to a wide assortment of destination-specific cultural pursuits. Travaasa® Experiential Resorts strives to educate and inspire by incorporating authentic elements from each destination into all experiences. Pricing is per-person and includes daily spa services, gourmet meals and snacks, as well as full access to all programming and accommodations. The Travaasa® Experiential Resorts portfolio currently includes two properties: Travaasa® Austin, opening in April 2011 and Travaasa® Hana, Maui, opening in June 2011, with plans for additional properties to be added in the future. For more information on Travaasa® Experiential Resorts, visit www.travaasa.com or call 855.TO.TRAVAASA (855.868.7282)
Twitter: twitter.com/travaasa_austin
Facebook: facebook.com/travaasa.austin

About StyleCaster Media Group is a disruptive digital media company that empowers both style enthusiasts and the brands that want to reach them. StyleCaster combines the art of traditional media with the science of new media to create premium content, engaging experiences and integrated advertising solutions for all of its online destinations. TechCrunch has called StyleCaster “a one-stop shop for fashionistas” and AOL named it one of the five best start-ups of 2009. The privately held company was founded in January 2008 and is based in New York City. For more information about StyleCaster MediaGroup, please visit www.stylecaster.com.
Twitter: twitter.com/stylecaster
Facebook: facebook.com/stylecaster

PR CONTACTS:
Ashley Cothran
Turner PR
303-333-1402
ashley.cothran@turnerpr.com

Rachel Siegel
StyleCaster Media Group
646-300-8350
Rachel.Siegel@StyleCaster.com

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